The International Trade Centre (ITC) partnered with the EU and the CARIFORUM group to provide educational content to Caribbean traders looking to expand their presence in global markets.
International Trade Centre
The International Trade Centre (ITC) partnered with the EU and the CARIFORUM group to provide educational content to Caribbean traders looking to expand their presence in global markets. Zalt was tasked with delivering this content.
Approach:
Zalt decided to take a multimedia approach, delivering written content and a series of videos that focused on the importance of branding and marketing for international traders. We assisted with studio production in Dominica and coordinated with a global team throughout the project.
Result:
We successfully delivered up to 12 explainer videos that broke down the importance of branding and marketing for international traders in the Caribbean. The videos were well-received and helped theITC achieve its goal of providing valuable education to businesses in developing countries looking to participate in international trade.
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