elénzia PROTEIN™ challenged Zalt Agency to create a live event that celebrated and empowered women in the wellness and fitness industry, while promoting its new vegan peptide protein gel.
Elénzia - IWD Event
elénzia PROTEIN™ challenged Zalt Agency to create a live event that celebrated and empowered women in the wellness and fitness industry, while promoting its new vegan peptide protein gel.
Approach:
Zalt Agency developed a comprehensive social mediacampaign that highlighted the brand's commitment to women's healthand wellness, and promoted its products as a means to help womenachieve their fitness goals. We hosted a wellness panel for InternationalWomen's Day with inspiring female leaders in the health and wellnessindustry in front of a live audience and filmed it. Our team createdengaging and informative content for Instagram, Facebook, andLinkedIn to amplify the brand's message.
Result:
The event generated a 55% increase in social media reach and a35% boost in engagement. The social media campaign showcased thebrand's commitment to empowering women in the wellness industry,and promoted elénzia PROTEIN™'s new vegan peptide protein gel.
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